WHY WE LOVE ETHIOPIA, LAND OF ORIGINS
A unique country like no other in the continent, Ethiopia presents a raw yet captivating experience. A country of contradistinctions – fascinating yet on occasion vexing, arid desert juxtaposing lush tropic landscapes, secular spirituality coexisting with modern materialism, culture and history somewhat shrouded in mystery.
The only African country not to be colonised by European forces, Ethiopians are fiercely proud of their heritage, ancient customs and traditions. Yet its occupation by Italy between 1936 – 1941 had residual influence evident in architecture, food and coffee. Visitors today will be treated to a land of mesmerising landscapes, legendary stories and a unique cuisine like no other in the world.